For example, with the goal of empowerment of young people in China, Love Matters China uses evidence-based, culturally competent SRHR information to inform campaign ads across mainstream media.

——Sexual Pleasure and Healthcare Settings: Focusing on Pleasure to Improve Healthcare Delivery and Utilization, Int J Sex Health. 2021; 33(4): 572–586. 

Published online 2021 Sep 21. doi: 10.1080/19317611.2021.1955802